Mike Shinoda (ft. K.Flay) 'Make It Up As I Go' by Antoni Sendra Podenco

Mike Shinoda (ft. K.Flay) 'Make It Up As I Go' by Antoni Sendra Podenco
  • By Lassamie Prasimay
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A mixed media animation for Mike Shinoda's Make It Up As I Go, featuring K Flay, becomes an innovative way to tell a poignant story of struggle, created by Spanish director Antoni Sendra Podenco. 

After recovering from a serious skate injury that leaves him out of the game, the main protagonist tries to return to his regular life. But things have changed, and he's trapped in the memories of a perfect day. Podenco's technique creates a scrapbook-like effect where past and present appear together. As the visuals mix and match, the faded paper strips and colourful paints could embody his past and his present as one.

Podenco also incorporates a performance by Shinoda and K.Flay which provides a counterpoint to the story of the young man struggling with his rehabilitation, and the intense visual style does not obscure the moving twist in the tale of this beautifully executed video.

 

 

Credits

Director
Antoni Sendra Podenco
Producer
Antoni Sendra Podenco
Director of Photography
Ilja Maran
Director of Photography
Carlos Aparicio
Commissioner
Devin Sarno
Label
Warner Bros. Records
Animators
Antoni Sendra And Luis LLácer
Performance Shoot Director
Aaron Farley
Director Assistant
Iván Fernández De Córdoba
Stylists
Concha Núñez (concept) / Maxi (performance)

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