Michael Calfan 'On You' by Sammy Rawal

Michael Calfan 'On You' by Sammy Rawal
  • By David Knight
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Sammy Rawal creates a world of colour and movement, in his super-stylish video for French producer Michael Calfan.

Beautifully art directed set-ups and choreography are given an added dimension with VFX and gif-like loops - a visual representation of Calfan's On You.

"Inspired by Michael's production of the track, I went for a visual representation of the overall musical structure of the song by using loops and repetition of body movement," explains Rawal. "I wanted the overall edit to feel like a metronome that parallels the BPM and tempo of the track.” 

Credits

Director
Sammy Rawal
Producer
Nicole Powell
Producer
Katie Nolan
Production Company
Believe MediaBelieve Media website
Executive Producer
Jannie McInnes
Director of Photography
Carl Elster
Stylist
Lucille Durez
Make-up
Ashley Readings
Production designer
Matt Bianchi
Editor
Sammy Rawal
VFX
Sammy Rawal
Colourist
Tricia Hagoriles
Grading company
Alter Ego
Commissioner
Justine Tanneau
Artist management
Unity Group
Director's Representation
Alexa Haywood at Free Agent UKAlexa Haywood at Free Agent UK website

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