Young Fathers 'Lord' by Rianne White

Young Fathers 'Lord' by Rianne White
  • By David Knight
  • Posted On
  • Comments Comment(s)

Scottish alt-hip hop trio Young Fathers are back with a striking new video for Lord, the title track from their forthcoming third album, directed by Rianne White.

Singer Alloysius Massaquoi describes the scuzzy electronic neo-gospel track as "an act of internal withdrawal from the outside world”, and the dark, deep-rooted video sees the Mercury Prize-winning group standing in the rain and Massaquoi riding on horseback against the scenic St. Andrews coastline.

From the director

RIANNE WHITE:

"[At] the first meeting with the Young Fathers at their studio in Leith, a rocking horse stood proudly in the corner of the room. The idea for this music video revolves around the way in which we could incorporate this into the concept. The horse quickly became its own character and the catalyst to the way in which we pieced together three iconic scenes.

"The first scene features Alloy immersed within a blacked out studio lit by an isolated blue light. He sits alone on the rocking horse, the pair framed within the space representative of the isolation felt from the world internally. Working with the main themes of anxiety driven by desire this space compresses these emotions through the first verse. As the song progresses the sense of animal instinctual repression builds within Alloy.

"The secondary scenes work with the aspirational fantasy of escaping that space, in turn entering a new world where the fantasy becomes reality. The rocking horse and Alloy are one, the suppressed and trapped body of what they soon become. The release and triumph of becoming transported into an open expansive space echo within the many metaphors found within the sea.

The folklore of the white horses that crash to shore throw Alloy into his most representative identity, becoming the horse hero’d by the infinite horizon. “If wishes were horses, than beggars would ride” frames the piece, playing into the dual reality of how fantasy drives home an escapism Alloy desires throughout the piece.

"Undeniably one of [my] most exciting and creatively-charged shoots to date, working with the dynamic trio Young Fathers. Massive thank you to all those that made this vision a reality. With special thanks to Freak Films for allowing us to use their facilities and guidance, my incredible crew who worked above and beyond, and my mother for her support throughout."

Credits

Director
Rianne White
Producer
Rianne White
Production Company
Freak Films
Director of Photography
Archie Short
Focus Puller
Evangelos Polychronopoulos
Gaffer
Nuno Rodrigues
Editor
Rianne White
Colourist
Archie Short
Commissioner
Young Fathers
Label
Ninja Tune
Production Assistant
Izzy Gibbs
Animal wrangler
Mandy Peden
AERIAL
Sam Short
RAIN DESIGN & PROD
Great Brink
BTS
Mark Chong

Change or add info to this page.

Comments

  • Black Dog Films
  • COMPULSORY
  • Burning Reel
  • Pulse Films
  • Cut+Run
  • Agile Films
  • Speade
  • Lock It In
  • Rattling Stick
  • Wash
  • Bullion Productions
  • Knucklehead
  • Artist Preserve
  • The Shiny Awards
  • Stink
  • Forever
  • Iconoclast
  • LEZ Creative
  • East End Studios
  • Trunk default banner
  • Rankin Film
  • Moxie Pictures
  • ROBOT
  • La Pac
  • Division
  • Cardel Entertainment
  • Caviar
  • Emanate Studios
  • EPiK Music Videos
  • London Alley UK
  • OB Management
  • Homespun
  • East London Studios
  • The Sweet Shop
  • Creep
  • FAMILIA
  • Partizan
  • Blindeye Films
  • Kode Media
  • Good Company
  • Graft
  • Free Agent UK
  • Believe Media
  • Riff Raff Films
  • Chief Productions
  • Greatcoat Films
  • RubberNecker
  • My Accomplice
  • Solab
  • Luti Media
  • Park Village
  • Thomas English
  • Blink Productions
  • Canada London
  • Las Bandas Be Brave
  • Prettybird
  • Biscuit Filmworks
  • Friend
  • Somesuch & Co
  • Marisa Garner Associates
  • A+