Adriaan Louw signs to FAMILIA

Adriaan Louw signs to FAMILIA

South African director Adriaan Louw, who's work includes the video for Major Lazer's Particula and the new video for Mabel, has signed to FAMILIA for representation for music videos and commercials in the UK.

Louw has built his reputation with work for South African artists such as Frank Casino and Riky Rick, before he broke through internationally with his Major Lazer & Dr Maphorisa video for Particula last year. He has now gone on to direct Mabel's Fine Lines, featuring Not3s.

FAMILIA executive producer Toby Walsham says: "Adriaan's urban style, heavily inspired by African youth culture, is getting him noticed as one of South Africa’s most exciting new exports, and we are excited to see what this collaboration with FAMILIA will bring!"

• Watch Adriaan Louw showreel at FAMILIA here   

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