Ray Fiasco joins Luti Media

Ray Fiasco joins Luti Media

London-based British-Guyanese artist, photographer and director Ray Fiasco has joined Luti Media for representation for music videos and commercials.

Fiasco's official signing to Luti Media follows their collaboration on several videos in the second half of 2017, including ADP feat Jeremih and Ebenezer's No Good For Me and Kurupt FM's Suttin Like That. His early work in music video included collaborations with Kendrick Lamar, Tinie Tempah and Bonkaz. This followed his introduction to music artists through his photography and art work. 

Ray studied photography at Brighton University, then honed his skill by capturing renowned musicians on camera. This led to his debut exhibition 'Life and Death', which exhibited at Digitas LBI on Brick Lane in 2016. In addition, Ray’s art work was selected (out of over 500 applications) for the Venice Biennale Diaspora Palazzo.  

"I first fell in love with Ray's art and it was cool to see how that translated to his videos," says Luti Fagbenle, founder and EP of Luti Media. "His drive, to both learn and reinvent the medium of music video is exciting, and he's a funny guy too! He has already made some great work with us and has so much more potential.”

Luti Media director's rep Nadya Persaud comments that "Ray brings with him a genuine vision, passion, and unique voice that is hard to come by. He's an artist who is able to move from various mediums but still maintain a signature style so we're very excited for him to join Luti Media.”

"I see music videos as an artform, a way to bring a song to life, even give it a new life all together," says Ray Fiasco. "Luti is someone who also shares that passion for the art, someone who reached out to help elevate my vision, and who understands and encourages my multidisciplinary approach to the arts."

• Watch Ray Fiasco's showreel at Luti Media here

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